CASEY’S C3 CONFERENCE

Pieces of the Puzzle

For Casey’s Commitment Conference 2025, Casey’s set out to create an event identity that captured the unstoppable drive behind their brand and people. The challenge was to translate that spirit into a visual experience that would energize, unite, and inspire attendees.

The resulting identity delivered a bold sense of motion and momentum, positioning Casey’s as a brand that never stands still and empowering teams to carry that unstoppable energy forward long after the event.

My Role

Logo Design | Concept Development | Branding |
Presentation Design Lead | Executive Content Lead | Digital Design

Team Support

Creative Direction – Ty Stark
Animation – Dana Sodd, Josie Young, & Kayla Barry
Presentation – Dani Sanchez
Print Design – Brian Bjorkman, Matt Lazar, & Jil Cave
Video – Brandon Emery, Ariel Lynch, & Unbridled Media
Photography – The Capture Company